Globalisation has made it easier for businesses to enter the international market. As a result there has been an increase in global competition and this has made it all the more difficult for businesses to succeed internationally. In order to persuade your target audience to buy products and services from you over the millions of other options available in the market you should follow these three localisation tips.
- Nothing can be more annoying for a customer than translating your website content on their own for buying your products and services. Communicating with them in their own language is what allows them to trust you and buy your services.
- It is also recommended to display the date and time in the local format. In many countries the idea format is when the date is followed by the month and year respectively, while in some other countries the month is followed by the date and year respectively. Make sure that you keep these things in mind.
- Moreover, make sure that you display the prices in the local currency of the market you are targeting. Converting the prices into values that make sense to them can be frustrating and may cause your visitors to leave the page in the midst of the shopping process.
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