Your marketing materials may be doing the job in attracting English-speaking consumers in London, but what about all the customers who don’t understand English who could benefit from your goods and services? A certified translator will let you reach a wider audience of non-native English speakers. It’s important to recognize that there is an art to translation. Translation isn’t merely about finding the correct word to substitute in one language for another. A translator must know about specific differences and nuances of culture and idiom in English as well as in the language of your targeted audience to properly deliver your message.