Monthly Archives: June 2019

The 8 steps for a successful Multilingual Content Marketing Strategy

Content Marketing is the buzzword in online marketing. With internet users becoming savvy and the growth in technological advancements, content marketing is certainly the way to go for any business/website that wants to make a strong online impact. People feel much more comfortable communicating in their native language. Thus developing a multilingual website is a […]

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The concept of ‘Adaptation’ in translation

Adaptation is a free form of translation technique. It has been used for centuries especially during the 17th and the 18th centuries.  What is Adaptation? Two French linguists, Jean-Paul Vinay and Jean Darbelnet, defined adaptation in the year 1958, as a procedure which can be used whenever the context referred to in the original text […]

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